This category focuses on the unique needs of expectant and new mothers. The primary focus areas are maintaining skin elasticity and firmness, especially around the abdomen, hips, and breasts. Stretch mark creams and oils, rich in ingredients like specific peptides, natural oils (e.g., marula, avocado, or rosehip), and Vitamin E, are used to support the skin’s connective tissues as the body changes rapidly. These products are formulated to be safe for use during pregnancy and breastfeeding, meaning they must be free from questionable chemicals and strong essential oils. Post-partum, products often shift toward promoting skin recovery and firmness. Additionally, nipple creams for breastfeeding mothers, typically lanolin-based or made from equally gentle plant-based ingredients, are essential for soothing and protecting the area. The sensory experience—texture and light, non-irritating fragrance or a complete lack thereof—is carefully considered, recognizing the increased sensitivity mothers experience during this period.
